Arkaprava Sadhu – Medium

Arkaprava Sadhu

Arkaprava Sadhu
in
Towards Data Science

Strategic Approach to Advance Your Customer Analytics Maturity

What are customer analytics maturity models and what are the competency roadmaps for firms falling under different analytics maturity…

6 min readMay 15, 2020

--

Strategic Approach to Advance Your Customer Analytics Maturity

--

Arkaprava Sadhu

Combining Programmatic and Creativity to Boost Acquisitions

Combining the power of data and creativity to deliver seamless and engaging advertising experience, empowering brands to guide consumers…

6 min readApr 14, 2020

--

Combining Programmatic and Creativity to Boost Acquisitions

--

Arkaprava Sadhu
in
Better Marketing

5 Personalization Use Cases to Comfort Your Customers

How brands can protect customer safety and financial confidence

6 min readApr 2, 2020

--

5 Personalization Use Cases to Comfort Your Customers

--

Arkaprava Sadhu
in
Social Media Success

Embracing a Full Funnel Marketing Strategy: A Multi-pronged Approach

Is your brand consigning performance expectations to the channels that delivers easy conversion outputs by targeting the lower funnel…

7 min readMar 14, 2020

--

Embracing a Full Funnel Marketing Strategy: A Multi-pronged Approach

--

Arkaprava Sadhu

Effective Storytelling with Facebook Ads: Inspiring Digital Audiences

The advertising landscape has transformed tremendously over the last few years with the proliferation of various technological…

8 min readMar 4, 2020

--

Effective Storytelling with Facebook Ads: Inspiring Digital Audiences

--

Arkaprava Sadhu

AI in Digital Marketing: A Paradigm Shift in Advertising

As per the report 100 Data and Analytics Predictions Through 2022 by Gartner Research,

8 min readFeb 26, 2020

--

AI in Digital Marketing: A Paradigm Shift in Advertising

--

Arkaprava Sadhu

Crafting a Well-Defined Audience Strategy: First Step to an Exceptional Media Plan

Audience targeting is becoming more important every day for advertisers with the advent of newer targeting capabilities in the world of…

7 min readFeb 21, 2020

--

Crafting a Well-Defined Audience Strategy: First Step to an Exceptional Media Plan

--

Arkaprava Sadhu

Organic Vs Paid Traffic: Finding the Perfect Balance

As a digital marketer, building a cost efficient marketing strategy which will attain desired business outcomes through a mix of organic…

6 min readFeb 17, 2020

--

Organic Vs Paid Traffic: Finding the Perfect Balance

--

Arkaprava Sadhu

Arkaprava Sadhu

Digital Marketing Strategist @Vodafone India. Specialize in Search Engine Marketing, Social Media Marketing, Programmatic Media & Marketing Automation

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams