Here’s how you tap the 1.5 billion FB users with effective marketing strategy

When it comes to social media platforms, Facebook ranks right at the very top and with good reason. Currently Facebook has more than 1.5 billion users logging into the site each month with Facebook mobile boasting a 21% increase in mobile active users, year on year. These are reasons why you would want to tweak your marketing strategies to adopt a more proactive one by utilizing all the free FB tools and enhancing your profile. You can buy Facebook likes but a better bet for enhanced success is by co-opting some of the tips posted below and making it a part of your social media marketing strategy.

• Leverage — Most businesses, both large and small tend to fall into the same mistake of setting up their profile page and expecting the enrollments and subscriptions to roll in. Facebook, or for that matter, none of the other social media platforms work this way. You can set up your profile in a matter of minutes but you would still be required to do the grunt work and leverage every inch of your Facebook page in order to be able to convert viable leads to actual customers. You can use your profile to run effective marketing campaigns, contents and engage with the users directly — doing so should provide you with enhanced visibility as well as enable you to increase your customer base.
• Images and videos — The great part about Facebook is the ease with which you can share images and videos in a matter of seconds. Of course, this is not to mean that you have to share random images and clips but only those that are relevant to your brand. Use the media to tell a story since stories tend to engage the audience directly and therefore would end up snagging their attention. So be creative and innovative when posting images, videos and short media blurbs on Facebook and use the same to snag prospective leads. And do remember to clean up these images before posting them on FB since they would have to be of great quality to peak anyone’s interest.
• Use advanced marketing tools- Facebook comes with a plethora of advanced marketing tools that you can put to good use. Facebook Pixels can tell you how users react to your images and posts, conversion ratios and enable you to tweak your marketing strategies so that you are able to target your niche audience better. Apart from Pixels, you can also use the power editor which helps you to create the perfect ads for your visitors as well as utilize Facebook interest targeting which provides users with custom ads to snag FB user’s attention.

These are some of the ways by which you can boost your marketing by utilizing platforms like Facebook to reach out to a wider audience. You can buy Facebook likes to establish a presence on this platform, but after that, you would have to utilize the tips posted here to reach out to a wider audience within a short span of time.