Douglas John AtkinHow to live your Purpose #6: Use it to Recruit, Review and Reject everybody…even customers.This is the seventh of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. Why am I…7 min read·Oct 19, 2019--1--1
Douglas John AtkinHow to live your Purpose #5: You need Core Values. They’re the ‘How’ of achieving your ‘Why’.This is the sixth of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. It’s in two…19 min read·Sep 21, 2019----
Douglas John AtkinHow to live your Purpose (it’s hard): #4. “Don’t fuck the Culture”This is the fifth installment in the series of articles about ‘Purposing Companies, Communities and Brands’.13 min read·Apr 6, 2019--1--1
Douglas John AtkinHow to live your Purpose (it’s hard). #3: You’re relentlessly focussed on the long-term.This is the fourth installment in a series of articles about ‘Purposing Companies, Communities and Brands’ and the third on How to live…6 min read·Mar 26, 2019--1--1
Douglas John AtkinHow to live your Purpose (it’s hard). #2: Make ‘Plan-B decisions’.This is the third installment in a series of articles about ‘Purposing Companies, Communities and Brands’. Here’s a summary of all the…4 min read·Mar 26, 2019----
Douglas John AtkinHow to live your Purpose (it’s hard): #1: The Purpose must come first.This is the second installment in a series of articles about ‘Purposing Companies, Communities and Brands’. You can find the first here…6 min read·Mar 26, 2019----
Douglas John AtkinHow Airbnb found its Purpose and why it’s a good one.This is the first installment of a series that will describe how to get a purpose-driven company, community or brand, and live it. I’ve…11 min read·Mar 10, 2019--6--6
