Point Judith Lighthouse, Narragansett, Rhode Island ∣ Image by Falkenpost from Pixabay

Narragansett, Rhode Island is on the Northeastern seaboard of the U.S. and is known primarily for its beautiful beaches and coastline. But Narragansett is also the name of a longstanding regional beer. Narragansett beer was founded in 1890. It dominated the New England beer market for a good part of the twentieth century. In fact, it owned two-thirds of that market from 1919 to 1967. To put that into perspective, they held that market share from the year of the Paris Peace Conference that ended World War I to the release of The Beatles’ Sgt. Pepper’s album.

By the 1980s…


Photo by Zoltan Tasi on Unsplash

Here we are 50 years later, honoring Apollo 11 and its heroes, Neil Armstrong, Buzz Aldrin and Michael Collins. Who could forget Armstrong stepping into the history books by stepping onto the moon? Who could forget hearing his iconic words as he climbed down the ladder and said, “that’s one small step for man, one giant leap for mankind.”

Or did he?

Here’s the exact verbiage from NASA’s file: 109:24:23 Armstrong: That’s one small step for (a) man; one giant leap for mankind. (Long Pause)

Wait! Rewind. Did you see what I saw? A bracketed “a?” Huh? …


Change Scanners to Subscribers and Clickers to Customers

Photo by Raka Rachgo on Unsplash

We’ve all been there.

You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight.

You finish and triumphantly hit…publish!

Over the course of the next day or two, you get a few views, perhaps a couple of likes or claps, and maybe a share or two. But you’re only getting minimal traction at best.

Given all you’ve put into this content, minimal traction feels like a pretty low return on your investment of time, energy, and…


IMAGE CREDIT: unsplash.com

Earlier this year, The New York Times ran an Op-Ed e‍‍‍ntitled: If 5G is So Important, Why Isn’t It Secure? The author is Tom Wheeler, former FCC Chairman. Wheeler argues that we have an opportunity to build out a 5G infrastructure with today’s knowledge and concerns about cybersecurity threats — and to do so as a forethought, not as an afterthought. But as Wheeler points out — that opportunity is not being seized.

Wheeler’s Op-Ed reminds us that nothing stands at the center of 5G’s enormous potential more than the trust that will be won or lost in the cybersecurity…


IMAGE CREDIT: pixabay.com

I published this post on LinkedIn last year at this time. I’ve given it a fresh coat of paint but the content is the same.

I can’t think of a better occasion to talk about How to Lead with Storytelling than today — February 12th, the birthday of the 16th president of the United States, Abraham Lincoln. For our purposes, we’ll define storytelling as the art and science of making things matter and moving people to act.

As some of you may know, Lincoln was a lawyer by profession and really a country lawyer at that. He travelled a circuit…


With the 2019 World Economic Forum’s Annual Meeting firmly in the rearview mirror, now is a good time

With the 2019 World Economic Forum’s Annual Meeting firmly in the rearview mirror, now is a good time to reflect on leadership. Storytelling and leadership have long gone hand in hand. After all, storytelling is what enables a leader to fill the gap from what is and what could be.

Here in Issue #26, you’ll find some great perspectives on leadership with some storytelling sprinkled in for good measure. We’ll close out with an homage to poet, Mary Oliver, with a piece…


The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the importance of trust. On the downside, the author sets up a false choice between Big Data and Big Ideas. You need both. But the author’s real focus is the need for trust. And he’s right. The fuel that drives the Big Data engine is trust — consumer trust but also cyber trust.

Your second story is about storytelling and challenger brands. Spot on stuff. The last story is one I tackled in a previous blog post: there’s great power in…


IMAGE CREDIT: Atomic

I got this postcard in the mail the other day.

And no, it wasn’t from my mom! It wasn’t a reminder from my dentist for a six-month check-up, either. It was a personal, handwritten postcard from the founders and a team member of a company called Atomic.

Here’s the back story on how I came to receive this postcard from three strangers. This past fall, I googled the best books on content marketing. I noted several titles that looked good. I then went to Amazon to see which books had 5 stars and glowing reviews. One book stood out. It…


Are you driven2SUCCEED? Learn about being story-driven, purpose-driven, and profit-driven, here in Issue #12. As always, welcome to new subscribers who are now part of curating the best in business storytelling. Remember, as you come across interesting articles or infographs about business storytelling, please send them my way! After all, we’re not only all storytellers now. We’re all curators of content, too!

Read on…

Brand + Marketing

Storytelling Is All The Rage, But What Does It Mean For B2B Marketers?

www.forbes.com
Stories come in many forms. …


What’s your Rapport Score and how can storytelling help boost it? What does Aristotle have to do with your sales strategy? What 400,000-year-old practice does Sir Richard Branson rely on for his success? It’s all here in Issue #13. Read on…

Storytelling + Sales

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How to Sell Anything: Aristotle and the Ancient Art of Persuasionmedium.com
During a few short weeks in 1952, a man named Mortimer J. Adler sold two million dollars worth of books. Today, Adler is best known for his bestselling How to Read a Book, but he is also involved in…

Storytelling + Science

Douglass Hatcher

Co-founder, communicate4IMPACT | TEDx Speaker | Former U.S. Senate & CEO Speechwriter | Author, Win With Decency

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