Ellen de GraffenreidFive Ways to Improve your Writing about Medicine, Science and TechnologyIn my first higher education job, I oversaw advancement communications, so my exposure to science and technology was in the context of…4 min read·Feb 20, 2018----
Ellen de GraffenreidHow to survive a crisis: tips for campus communicatorsSlow moving or fast moving, crisis is a fact of life in higher education. The principles of crisis management are well known and…3 min read·Feb 6, 2018----
Ellen de GraffenreidIs the News Release Extinct?This question has been asked so many times it’s a cliché.3 min read·Jan 30, 2018----
Ellen de GraffenreidHELP — I need somebody! Working with Consultants and FreelancersYou know that feeling when you are asked to do something that you don’t do every day and think, “That’s going to be a big learning curve”…3 min read·Jan 23, 2018----
Ellen de GraffenreidWhy Higher Education Marketers Don’t Use Research (but Should)When I worked in a corporate marketing setting it was drilled into us that marketers (and particularly marketing analysts) should be the…4 min read·Jan 16, 2018----
Ellen de GraffenreidFive Tips to Organize Your (Work) Life as a Solo Practitioner or Small Team LeaderIn the ultimate “do as I say, not as I do” post, I’m going to outline some ways for higher ed marketing communications professionals in…3 min read·Jan 9, 2018----
Ellen de GraffenreidBuckle up for 2018: How Higher Ed Marketers can be PreparedWhat’s coming up in the year ahead? What should you be prioritizing? What do you need to learn about NOW? This isn’t a comprehensive list…5 min read·Jan 2, 2018----
Ellen de GraffenreidWords matter to your brandI am choosing to withhold the name of the brand discussed in this blog entry because I feel that the mistake they made — and doubled down…5 min read·Aug 13, 2017----
Ellen de GraffenreidBeat the Boring: Five Tactics for Collaborative Editorial Planning in Higher EducationIn higher education, our editorial calendar is driven by the rhythms of the academic year: orientation, convocation, fall athletics…3 min read·Jun 12, 2017----
Ellen de GraffenreidLeadership, Communications and Communications Leadership in Higher EdWhat is the role of communications and marketing in leading a college or university? Well, that depends.4 min read·May 28, 2017----
