Fernanda SaboiainColdplay in TechnicolorWeek 1: The OverviewThis is the first article in a 10-piece series. Coldplay in Technicolor is a data analysis of Coldplay's 20 years of live performances…2 min read·Jul 31, 2017--1--1
Fernanda SaboiainColdplay in TechnicolorWelcome to Coldplay in Technicolor.I've spent the last few weeks immersed in more than 17,000 Coldplay-related data points.2 min read·Jul 31, 2017--1--1
Fernanda SaboiaDear companies: please stop asking us to make decisionsHow companies are reacting to decision fatigue with simple and elegant products.5 min read·Nov 15, 2016----
Fernanda SaboiaWhen leaving a group chat becomes a news story.Earlier today one of the biggest media companies in the world published this on their homepage:2 min read·Oct 20, 2016----
Fernanda SaboiaIn Digital Marketing, WhatsApp Is Fueling a Global Trend.In Brazil, a majority of people, regardless of their culture, level of education, or technological know-how have one thing in common…5 min read·Mar 9, 2016--2--2