Nick JohnsonWhy the Incite Summit helps to solve Marketing’s speed challengeHi all,2 min read·Oct 14, 2015----
Nick JohnsonMarketers are Under Pressure to Increase SpeedWhat follows is the fourth and final extract from my new book — “The Future of Marketing: How Authenticity, Relevance and Transparency Will…5 min read·Aug 20, 2015----
Nick JohnsonAgainst Humanizing Your Brand“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”7 min read·Jul 3, 2015----
Nick JohnsonPower Has Changed HandsA first extract from my new book, in which I look at why the relationship between companies and customers has changed fundamentally.4 min read·Jul 3, 2015----
Nick JohnsonMatching customer experience expectations is getting harder, say marketersWe’ve been conducting some surveys with your peers over the course of the last few weeks. They’re still ongoing, but the preliminary…2 min read·Sep 17, 2014----
Nick JohnsonIt’s time to change the definition of ‘marketing’Some thoughts on how ‘marketing’ — as a responsibility and a department — will evolve3 min read·Sep 10, 2014----
Nick JohnsonHow will business leverage social in 2015?The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed.3 min read·Jun 20, 2014----
Nick JohnsonHave we reached ‘peak social’?The latest dataset from USM’s ‘State of Corporate Social Media’ survey shows that progress is slowing. 1 min read·Jun 18, 2014----
Nick JohnsonWhat do social media teams do?Initial findings from the new State of Corporate Social Media briefing2 min read·Jun 17, 2014----