Teresa Hudson – Medium

Teresa Hudson

Designing for E-commerce: 5 Cognitive Biases You Need to Know

A cognitive bias refers to a systematic error in thinking or decision-making that can occur due to the way the human brain processes…

13 min readJul 31, 2023

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Designing for E-commerce: 5 Cognitive Biases You Need to Know

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Teresa Hudson
in
Bootcamp

UX KPIs for E-commerce: Metrics That Matter for Customer Satisfaction and Sales

An aspiring designer recently reached out to me and asked about which KPIs we use to measure the success or failure of a feature…

6 min readMar 2, 2023

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Teresa Hudson
in
Bootcamp

If I copy the design of a successful website, won’t my website have good UX too?

I’m pretty sure we have all heard something like this, right? Imagine you work for Widgets R’ Us, the largest widget retailer in all the…

7 min readNov 10, 2022

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Baymard Institute diagram shows Amazon has a mediocre UX performance on both desktop and mobile.

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Teresa Hudson
in
UX Planet

Your Customers Don’t Read

Applying the age old advice to e-comm sites in order to help customers scan for the relevant information they need efficiently.

9 min readFeb 10, 2022

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Reading on a computer

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Teresa Hudson
in
Bootcamp

Three ways developers can help the customer experience in checkout

Learn ways that developers at e-commerce companies can make a big impact for customers checking out on their site.

6 min readFeb 9, 2022

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Developers working on a website

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Teresa Hudson

How to be an Observer During Remote User Testing

Recently I was sitting in a remote user testing session. The UI we’re working on is brand spankin’ new, and though we have been user…

5 min readFeb 3, 2021

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Teresa Hudson

Teresa Hudson

E-commerce UX manager • Director of Communications for UXPA Arizona • Writing about UX research & methodologies to avoid sleeping at a reasonable hour

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