Kevin Potts – Medium

Kevin Potts

Up, up and away from America

When the opportunity arose to spend one year living outside America, the move seemed obvious.

4 min readMar 25, 2018

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Kevin Potts

Status Quo is a Starting Point, Not a Proof Point

Recently I inquired on LinkedIn if I should use the CMS capabilities in Hubspot to drive a complete marketing website.

1 min readApr 21, 2017

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Kevin Potts

I Am Done With Twitter

It’s you. And me. It’s all of us.

2 min readNov 11, 2016

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Kevin Potts
in
Evoking Brand

Resonance and Harmonics in Writing

Employing the language of audio engineering to describe the language of words.

2 min readOct 7, 2016

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Kevin Potts
in
Evoking Brand

The only three things I look for in copy

Assuming I can make it past your headline.

3 min readAug 25, 2016

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Kevin Potts
in
Evoking Brand

Audience Mapping in Two Dimensions 🙌🏼

When it comes to brand marketing, there are, like, a zillion ways to slice and dice an audience.

5 min readAug 9, 2016

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Audience Mapping in Two Dimensions 🙌🏼

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Kevin Potts
in
Evoking Brand

What is the difference between voice and tone?

In brand style guides, “voice” and “tone” are sometimes blended together or freely interchanged. This is a bit of a disservice.

2 min readJul 12, 2016

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Kevin Potts

When Rape Culture Hits Home

Tonight the Swans are playing in Philadelphia. In protest, I won’t be attending.

2 min readJul 6, 2016

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When Rape Culture Hits Home

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Kevin Potts
in
Evoking Brand

You don’t need a time machine for brand strategy

5 min readJun 9, 2016

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Kevin Potts

Alternatives to “dumpster fire”

Let’s get creative in our insults.

1 min readMay 19, 2016

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Kevin Potts

Kevin Potts

Writer, designer, brand wonk. Strong coffee, stronger opinions. Listener of good music. An American living abroad in Germany.

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