Cómo escribir los precios en un e-commerce es más importante de lo que pueda parecer a priori. Cómo se escribe un precio, su color, su colocación respecto a otros elementos de la interfaz, etc., afecta a la experiencia de las usuarias y usuarios, y a las ventas.
Aunque creamos que nuestras decisiones son racionales y lógicas, no lo son. La percepción es compleja. Esto significa que todos los elementos de los productos digitales están sujetos a detalles que no somos conscientes que influyen en nuestras decisiones. …
One of my favorite literary movements is OULIPO (Ouvroir de littérature potentielle — Workshop of Potential Literature). OULIPO is a heterogeneous group founded in Paris in 1960 by the writer Raymond Queneau and the mathematician François Le Lionnais. Some of its best-known members are the writers Italo Calvino and George Perec and the artist Marcel Duchamp.
The main rule, or objective, of OULIPO is to write using constrained writing techniques (littérature à contraintes).
Constrained writing
What does ‘constrained writing’ mean? Just what its name implies: to write using constrictions, or limitations. This means that the writer can’t do certain things or has to write based on a specific pattern. Those constrictions can be of any kind, from writing a complete novel without using the letter ‘e’ (La disparition, George Perec) to using combinatorics (Cent mille milliards de poèmes, Raymond Queneau). …
El pasado 10 de abril, UX4Everyone invitó a UX Writers BCN a hacer una charla en King. Era un evento para una audiencia diversa interesada en la experiencia de usuario, así que decidimos hacer una introducción al UX writing. En este caso, la charla la dimos Pilar Perales y yo misma, aunque UX Writers España, el grupo del que formamos parte, somos más personas.
Hay todavía mucha confusión en torno a qué es el UX writing y para qué sirve, así que la idea era arrojar un poco de luz sobre el tema pensando tanto en las personas que trabajan directamente en experiencia de usuario como en otros perfiles digitales: diseñadores, desarrolladores, project managers, etc. …
This is my second week with the UX Writing Challenge.
First of all, I’d like to remind you that I’m not a native English speaker. I’m Spanish, so for me writing in English is not the easiest thing in the world. Also, I’ve been creating screens for all the challenges. However, I’m not a designer, I’m a writer and translator. The important thing here is the words.
The first word that comes to my mind when I think about a power cut off is “blackout”. I’ve always liked that word, I don’t know why.
Un placeholder es una etiqueta de texto colocada dentro de un campo de un formulario. La traducción es «marcador de posición», pero es uno de esos términos tecnológicos que se suele usar en inglés.
Los placeholders se usan sobre todo para informar al usuario de qué debe escribir en un campo de un formulario. Esta imagen de ejemplo es del formulario de registro de Facebook. Los cuatro textos que se ven dentro de los campos son placeholders.
This is my fourth day with the UX Writing Challenge. I don’t know what I’m doing… I don’t like coffee. I’ve drunk two coffees in all my life and the last one was more than ten years ago. So, I don’t understand coffee lovers.
Ok, I’m dramatising a little bit. I can understand coffee lovers because I love other things. In any case, making one cup of coffee is not rocket science and you can buy a coffee to go on practically every corner of any street. My point is that I don’t know who would be interested in a coffee delivery service. …
This is my third day with the UX Writing Challenge. This one was really hard. The scenario and the challenge seem simple, but 40 characters is a very limited amount of characters.
This challenge is about an error message. When you write error messages it’s important to inform the users about what the error is about and to offer them a solution. How can you do all that in just 40 characters?
My first idea was something like “Sorry, we couldn’t find this email on our database. Please check that the email is correct. Do you need to recover your username?.” 129 characters! …
This is my second day with the UX Writing Challenge. This one was hard because I’m not a sports fan. I don’t know anything about sports and in Spain, where I’m from, college sports are not even a thing. I mean, some people in college play sports, but just as a hobby, it’s not a huge thing, like in USA.
This is my proposal. I’m not a designer, and this is a UX writing challenge, so the design is not so important, but UX writing is not just text, the visual part is fundamental, so I made this quick prototype.
Daily UX Writing is a newsletter that sends you a short UX writing exercise every day for two weeks. The challenges include a scenario and how many words you have to work with.
I started learning UX writing last year and English is not my native language, so for me, this is a real challenge.
This is the first challenge:
The Goldilocks Effect means that when you offer your users a budget option, a standard option, and a premium option most users will be drawn to the middle option.
The reason behind this effect is that if you offer a cheap option and an expensive option, the regularly priced product will be more appealing.
The term—as you can guess—derives from the tale Goldilocks and the Three Bears by the Brothers Grimm. In that tale, a girl makes several choices, always between three options. The most famous one is when she has to choose between three bowls of porridge. …
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