PinnedLilian M RajiWeaving Elegance with Words: The Art of Narrative Marketing in the Luxury RealmIn the realm of luxury brands, the art of storytelling transcends mere marketing. It is a dance between the brand and the consumer, as she…·9 min read·Dec 13, 2023----
Lilian M RajiAfter the Applause: Retracing Your Steps to Build Your BrandAs a writer and an advisor, nothing brings me more joy than when someone contacts me to tell me my words touched them. Today’s Monday…·6 min read·Mar 11, 2024----
Lilian M RajiMONDAY MUSINGS: Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury…The uninitiated often dismiss the importance of working with agencies and advisors who are specialized in luxury. They think a product is a…·4 min read·Feb 26, 2024----
Lilian M RajiGreen Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather LuxuryIn partnership with California-based start-up MycoWorks, Hermès has cultivated a novel vegan leather alternative using mushrooms. This…·3 min read·Feb 20, 2024----
Lilian M RajiMONDAY MUSINGS: The Psychology of Luxury: Navigating Emotions and Experiences in High-End MarketingI have always been a student of psychology. I find the human mind fascinating; how two people can look at the exact same thing and have two…·5 min read·Feb 19, 2024----
Lilian M RajiThe Clash of Titans: Hermès vs. LVMH in the Luxury ArenaThere’s a scene in the first season of Games of Thrones where King Robert Baratheon asks Queen Cersei what is more powerful, five kingdoms…·8 min read·Feb 15, 2024----
Lilian M RajiThe Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and RarityThe legendary Hermès Birkin bag began in 1984 with a serendipitous encounter between British and French actress and singer, Jane Birkin…·3 min read·Feb 13, 2024----
Lilian M RajiMonday Musings: 3 Underrated Open Secrets to Gaining Customer LoyaltySo I just discovered the joys of coffee, or more specifically, espresso.·8 min read·Feb 12, 2024----
Lilian M RajiHermès Employees: Belonging to a HeritageWhat truly sets Hermès apart is its commitment to its people. I first noted this in my 2012 Forbes article, “On the Cultural Fight of…·6 min read·Feb 8, 2024----
Lilian M RajiThe Hermès Way: Innovative Luxury, Honoring Craftsmanship, and Curating DistributionContinuing my deep dive into Hermès’ business model, here are some quick takes around the company’s three core pillars: innovation…·4 min read·Feb 6, 2024----
