I became a marketer.

thanks canva

Covid-19 was in the air, humans were locked down.

As usual, I was lucky. Lucky to be living in a gated community where I could still long walks, alone, sometimes with my husband. I’m luckier because this gated community also happens to be the most beautiful in Bangalore. Where there was a buzzing mall with people clicking selfies with the background of a lake, is now a serene lake, with a heron watching over fountains fall, with the background of a now-abandoned Orion mall.

I laugh at myself. I have developed a relationship with the lake…


I got hired this week, remotely.

Meeting my team for the first time, remotely.

These are unprecedented times. Some companies are working from home, some are going home. Some companies might be looking at bolstering growth, or simply staying steady.

When I was looking for my next career opportunity, my friends urged me to accept whatever offers were coming my way, because recession was here, and many companies had started laying off. They were advising from a scarcity mindset, but I was determined to explore the best opportunities for myself.

For companies and candidates alike, adopting an abundance mindset rather than a scarcity mindset will decide who survives…


As a marketer, I have no time for coding, nor any major inclination to do it.

My dread for coding goes back to my engineering undergrad days when a business course immediately afterward seemed like the only way out of a programming career.

Cut to 2016, and I’m a marketer for an awesome product called Zoho Creator. I’m excited — envisioning myself the brand harbinger the product needs.

But of all the 4 P’s in marketing, what’s the first one all about?

The Product

What’s my product? A low-code platform to build custom apps for business.

That “low-code” part was making me…


It has been a long while since I wrote a book review. Exactly two years to be precise. The reasons for not being consistent with reviewing the books I read don’t matter, the reason for writing a review after 2 years of drowning in books matter. This book is phenomenal, period. I have never read Amitav Ghosh before, and I feel I lost out in a lifetime of reading by having never been introduced to him before. Just last week when I was traveling alone in the coffee labyrinths of Coorg, I found a battered first edition copy of one…


Why India’s official entry to the Oscars “Newton” strikes our conscience.

“Newton” is a Bollywood movie in the most unlikely Bollywood terms.

It portrays an India that urbane Indians have never seen. It questions the meaninglessness of democracy and then answers the quest for meaningful democracy through a single honest electorate officer who is fighting against a world that doesn’t see the point of selfless honesty.

Newton, The Man.

Newton is like the errant child who doesn’t want to grow up in the big, bad world. He believes in rules, duty, fairness — he believes in a universe that runs on laws.

He reminds you of an innocent ‘You’ that used to believe in the world.

Remember a time in your life when you were…


Stumbling on a strange ‘Phallus Shrine’ at the Phranang Beach in Thailand.

You can’t stop clicking here.

Did I tell you about the time I walked on to a beach in Thailand and discovered a shrine full of phalluses? Not one, but two shrines! Thailand never stops titillating your senses.

Being from India, I did not find the shrine scandalous at all. We worship the Shiva Lingam widely in India. Back in my native state Assam, we worship the female Yoni of the Goddess in the Kamakhya temple.


Stumbling on a strange ‘Phallus Shrine’ at the Phranang Beach in Thailand.

You can’t stop clicking here.

Did I tell you about the time I walked on to a beach in Thailand and discovered a shrine full of phalluses? Not one, but two shrines! Thailand never stops titillating your senses.

Being from India, I did not find the shrine scandalous at all. We worship the Shiva Lingam widely in India. Back in my native state Assam, we worship the female Yoni of the Goddess in the Kamakhya temple.


A book review of the masterpiece on Partition by Khushwant Singh

x

I have always been in awe of this writer Khushwant Singh. When I was in school, I remember a notorious classmate bring Khushwant Singh’s autobiography “Truth, Love and a little Malice” and the entire class had a field day reading the parts where he describes his sex life explicitly.

Train to Pakistan is different, it is simple and so powerful, it removed me from my immediate surroundings(my office desk with a view) and I found myself in Mano Majra, a border village between India and the newly formed Pakistan…


What is offbeat travel?

You keep seeing these lists of offbeat travel destinations everywhere, and you let them shape your ideas of what offbeat travel should look like. Isn’t that very familiar to people telling what the most happening professions are and you shaping your career that way. We have seen that happening. And we let others’ ideas insidiously seep in. It has happened to me. I am guilty of not paying enough attention.

While we read about offbeat locales in popular blogs, we tend to misinterpret the term ‘Offbeat.’ What is offbeat for someone might not be offbeat to you.

Offbeat has become…


A poem for every writer.

You were never born to sing, or dance, or program, or manage a business, despite what your education told you, despite what your parents told you, despite what your degrees told you, despite what the market told you, despite what they told you at the placements.

You were born to write.

You will write,

and they will tell you to mind your job, they will tell you to mind a baby that you should birth, they will tell you to mind a future that looks insecure because you write.

And when you write,

they will tell you you are not good enough, they will tell you people don’t have…

Parveen Choudhury

A writer with a book in hand and fire in the soul. Instagram- beediqueen

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store