Product Launch Checklist

When you launch new products (or features), you quickly learn that there are many spinning plates and it’s hard to keep track of everything. Sometimes important things get missed.

There are always too many requirements and too little time and there are always things left to do.

Over the years I’ve compiled the things I know are needed for my products into a toolkit of sorts, a process for ensuring we don’t miss that critical thing next time. This is a living document that gets created as soon as we’ve decided to build a product and it continues past the initial product launch as a master list of product related resources.

The intention of this checklist is to make the minimum necessary steps explicit, to make sure important steps are not missed, and to make sure the right people have an opportunity to give input.

We’re supplying a set of checks to ensure the mundane but important stuff is not overlooked, to ensure people talk, and coordinate while still being left the power to manage nuances and unpredictabilities to the best of their ability. Product Managers look at it, remove items that are unnecessary for their particular product, add any additional requirements and then use it (once the Product has been scoped, designed, user tested and built) to ensure nothing important has been missed ahead of go-live.

This is shared with the caveat that it is aimed at software development and your mileage may vary: Product Launch Checklist