Steve PriceLooking to rebrand your business? This is going to hurt.Over the years, I’ve lost count of the number of companies I’ve helped to rebrand. The most memorable and successful outcomes, however, are…2 min read·Sep 11, 2018----
Steve PriceRest in peace, Yellow Pages. An advertising legend.And so, that stalwart publication of many a hallway shall be no more. That lexicon of good and great local services, the Yellow Pages will…1 min read·Sep 11, 2018----
Steve PriceThe Beeb’s boobs on equality should make us all take a hard look at ourselves.It’s been an interesting time for those in charge at the BBC. The publication of the corporation’s salary bill and the disparity between…3 min read·Sep 11, 2018----
Steve PriceFireworks. The art of the creative brief.The creative brief. A critical part of the process of making brilliant work — and where client service team members, as the people under…5 min read·Sep 11, 2018----
Steve PricePitch Wars Episode II: The Client Strikes Back*I had a great response to my last post. The importance of trying to get some value out of the pain of losing pitches clearly resonated with…3 min read·Sep 11, 2018----
Steve PriceWin and prosper. Lose and learn.I found out I lost a pitch last week. Devastated. I hate losing pitches. “Who doesn’t?” I hear you cry.3 min read·Sep 11, 2018----
Steve PriceThe modern advertising agency. Art or scienceWhen I was young lad, starting out in the industry, advertising seemed like an exotic and enticing other world.3 min read·Sep 11, 2018----
Steve PriceStand out. Stand for something. The key to branding.In today’s world, where there’s a myriad of options for almost any product or service you care to mention, it’s more important than ever…2 min read·Sep 11, 2018----
Steve PriceThe New Zealand All Blacks. Sport’s greatest brand.If, like me, you’ve been transfixed by the last six weeks worth of sporting spectacle that comprised the 2015 Rugby World Cup, you’ll have…5 min read·Sep 11, 2018----
Steve PriceWill A.I. Kill The Creative Star?When I first realised you could make a vocation out of being able to draw a bit, and liking some of the ads more than the shows — and one…3 min read·Sep 11, 2018----
