With SurfStat.us, my goal was to create a surf report for users that served two simple things: the current surf and weather.
There were three basic principles I kept in mind as I built the app:
This article is a case study on how I was able to accomplish them.
The surf report needed to be simple to build. I wanted it up and running as soon as possible. It also needed it to be aesthetically simple. …
There is simply no denying it—Dann Petty puts together a damn good event.
Just don’t call it a conference. This past week’s Epicurrence was branded as The Montues, with “two epic days of snowboarding / skiing / design / development / inspiration / collaboration / relationships / adventure”. Anyone that knows me well knows that many of those aspects are drivers of my personal and professional life.
With all of the talks, dinners, and meetings happening at the Ritz Lake Tahoe conference halls at night, we had ski-in/ski-out access to an uncrowded Northstar mountain during the day. …
Getting in the ocean has always been a love of mine. Surfing has especially been one of my passions in the water, but one thing always got to me. Why are surf reports so complex?
The reason I surf is because I’m chasing simplicity.
Surfing is one of the simplest processes in the world. It started with my kanaka ancestors as a means for royalty to ride simple slabs of wood down the slopes of rolling waves. But today it’s all about chasing storms, watching wind patterns, and seeing who’s winning the World Surf League circuit.
Always learning...