Yaroslav ZhmykhovinOTAKOYIPoint of view (POV) - Problem statement & How might we (HMW) questionsThis is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design.3 min read·Apr 28, 2022----
Yaroslav ZhmykhovinOTAKOYIEmpathy mapping (uncovering insights & identifying needs)The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns …6 min read·Mar 18, 2022----
Yaroslav ZhmykhovinOTAKOYIUser personasThis is an image of our target audience of the product, united by common behavioral factors, goals, and motives.9 min read·Feb 7, 2022----
Yaroslav ZhmykhovinOTAKOYISurveysThis low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential …8 min read·Feb 2, 2022----
Yaroslav ZhmykhovinOTAKOYIFocus groupsOne of the most important marketing tools for researching user needs.3 min read·Feb 2, 2022----
Yaroslav ZhmykhovinOTAKOYIUser interviews (based on proto-persona) & HypothesisThe interview (one of the main UX research methods) is based on open-ended questions, and answers the question ‘Why’ and is also a…9 min read·Dec 15, 2021----
Yaroslav ZhmykhovinOTAKOYIBusiness process model and notation 2.0+ (BPMN)BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate…11 min read·Nov 28, 2021----
Yaroslav ZhmykhovinOTAKOYISWOT analysisAn analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.3 min read·Nov 7, 2021----
Yaroslav ZhmykhovinOTAKOYIBenchmarking & Competitive analysisA process to help you find and evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses.5 min read·Oct 26, 2021----
Yaroslav ZhmykhovinOTAKOYIKick-off meeting & Stakeholder interviewsEvents that will help the team start the project as efficiently as possible (come to the same vision and understanding of the project).6 min read·Oct 5, 2021--1--1