Here is a list of the best free and premium social media tools to manage your personal or brand content

Top Free Social Media Management Tools header image with logos
Top Free Social Media Management Tools header image with logos

Not all social media management tools are equal. In my 20 years of experience as a digital marketing geek, I have seen the landscape change a lot, and tools to manage your social media come and go.

I have used all of the tools in this list personally myself and they all have their pros and cons and also (for most) a cost. This list is not exhaustive, there are other apps out there to manage your content, and they all offer different things.

Here is a list of my top 5 free tools and also (for those bigger organizations)…


Pretend you’re a spy for the FBI and check out your competition

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Photo by Lala Azizli on Unsplash

I almost gave up my dream of becoming a successful writer.

Fear and doubt silently crept into my mind and controlled my thoughts. Maybe I’m not good enough. Perhaps nobody will want to read what I have to say. I kept thinking I wasn’t good enough. And as a result, it became challenging to focus whenever I sat down at my desk to write.

Deep down, I just wanted to express what was on my mind. But every day, I stared at a blank page in agony. It was a constant battle between my desire to have a successful future…


Instagram claims this will be better for our mental health, but are there ulterior motives to hiding the number of likes?

woman sitting on bench looking at her phone
woman sitting on bench looking at her phone
Photo by Gustavo Fring from Pexels

By mid-2019, more than half of Instagram users had already downloaded the new update. Not much had changed except for the fact that now you wouldn’t be able to see how many likes people had gotten on their photos.

Instagram stated that this new update was meant for people to shift away from “vanity metrics” — things like the number of followers and likes — and just be able to focus on the content that was being posted on the app.

Though Instagram claimed that the biggest reason for removing the option to see the number of likes on someone…


Six things to think about for a successful email newsletter

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Photo by John Schnobrich on Unsplash

Here’s the deal with email marketing: you send out lots of free content in the hope that someone buys your product or service.

I can also tell you two other things based on my experience at Outdoor Swimmer magazine, where we’ve run an email list for about eight years. First, it works, and second, it’s hard work.

Email marketing is the most effective way we have found for selling magazine subscriptions. Our email newsletters also generate additional revenue through third-party advertising.

But it wasn’t always like this.

In the beginning, our mailing list was tiny. Starting a regular email newsletter…


Why it doesn’t matter what you give away for free

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Photo by NordWood Themes on Unsplash; Edited by author

When I started my business, I attended my first webinar with a successful marketing coach. A large part of the webinar was discussing the difference between free and paid content. The host discussed how you should have free content to attract people, but your free content should only fill the holes people have to understand your paid content.

For example, you shouldn’t actually teach people how to do something, but instead, teach them why they need to do it.

The thought was that if you give a substantial portion of your knowledge away for free then no one will ever…


Paying attention to laws and regulations

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Photo by Tingey Injury Law Firm on Unsplash

Marketing, and in particular, digital marketing, is a critical part of any modern business strategy. Because of the dynamic and interactive nature of digital marketing, it’s easy to see how less exciting legal details can be forgotten when creating an effective marketing plan. But make no mistake, overlooking these will, at best, negatively affect your reach and ad revenue, and, at worst, land you in legal hot water.

In this post, we’ll go through 5 common legal mistakes marketers make and look at the simple ways you can avoid making them.

1. Not Having a Clear and Easy Email Opt-Out for Both US and EU-Based Users

Email marketing is a powerful tool; however, when it…


Don’t make the mistakes I made

Three light bulbs side by side and divided into three rectangles with yellow, orange, and green backgrounds
Three light bulbs side by side and divided into three rectangles with yellow, orange, and green backgrounds
Photo by Daniele Franchi on Unsplash

I worked for three years to find an agent, court a publisher, write my book, and work with the publishing team to make sure it was ready for the shelves of Barnes & Noble and Target. Three months after the book has been released, I haven’t even recouped my advance. And, after listening to a recent interview, I can tell you exactly why.

I’m Talented… Now What? was published by an imprint of Rowman & Littlefield in December 2020 and it is the culmination of 15 years of educating young artists on the business side of the performing arts. …


8 tips you can implement to grow your Instagram page while creating business opportunities

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Image by Author

Six weeks ago, I launched an Instagram account to market my new website and YouTube channel, Maths with Lily. I hadn’t used any form of social media for over two years, but it was now necessary to jump back into it.

My aim was to get 1,000 organic Instagram followers within the first two months.

Six weeks later I’d already reached my goal, and I actually enjoyed myself while doing it. Here’s how it happened.

Unique Content

I have always set out to create my own content, albeit in small batches to save time.

The more posts I looked through, the more…


Why we don’t utilize them enough and how to change that

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Background vector created by rawpixel.com — www.freepik.com

Who writes the marketing content at your company? Who do you think should write the marketing content?

Chances are, you answered marketing to both questions.

What if I reframe the question to ask who at your company is best-suited to write a thought leadership content piece on deploying deep learning models on Kubernetes? Or fighting ransomware attacks? Or using Six Sigma for quality management? Would your answer be the same then?

In 2021, I find myself challenging the assumption that marketers are best-suited to write all marketing content. And admitting so shouldn’t diminish the value of marketing.

Knowing when to…


Leveraging fame to start other businesses

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Photo by Joel Muniz on Unsplash

How did the once small art form of hip-hop become music's most consumed genre? According to Forbes, hip-hop helped generate $26 billion in live music, $6 billion in publishing, and $30 billion in recorded songs just in a single year.

You never thought hip-hop would take it this far. This is a look at three of its greatest artists who took the success they found in the industry and parlayed it into something bigger and better.

The Origins and Rapid Growth of Hip Hop Music

Hip-hop originated in the Bronx, NY in the late 70s. At the time, DJs like DJ Kool Herc would spin records at parties in…

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