App Store Optimization #3: App Name

Darshit Shah
Infonity Tech
Published in
3 min readJun 20, 2017

Does App Name matters behind the success of the App??

Think about the most complex name that you remember… No result found😂

The first and common point in App Name Optimization is App name should be simple and easy to remember. Complex, hard pronounce, odd-spell app name hard to remember.

It’s advisable to use a general searchable keyword or combination of phrase and most importantly easy to pronounce, It helps with mouth-to-mouth publicity

What’s your expectation with APPNAME??

My App name should be Unique, hand-pick, Face of App, unique, and most important viral...

Okay… to fulfill your expectations I will give the Tips, follow it and you will get your app name.

Use Relevant keyword as App Name

The relevant keyword will boosts ranking and helps in-app searching.

Use simple App Name

The unique, simple app name will easy to remember so, users can search in the App Store.

Should be a unique App Name

Copy of other app names or generic names must not use. If you want your app on the top list, then the app name should be unique.

Add keyword as a descriptive part with App Name

Apple allows entering 50 characters in App name. Use AppName: keywords like

Also, this reflects in the URL also https://itunes.apple.com/in/app/youtube-watch-videos-music-and-live-streams/id544007664?mt=8

Check App name ranking

Google with app name check uniqueness and if somebody using the app name or not. If already or relevant name available in the market uses different keywords or run an advertisement, it will give you a hike in app ranking.

Time to Brainstorm for App name

I hope you have already created a list of keywords if you didn’t prepare, then go and find how to get the best keyword for the app, Here is a link for you:

Prepare a new list for the App name also, make sure the App name should be a simple, unique, east spell, and pronounceable.

Use AppName: keywords pattern for App name, check low-volume app name and keyword and use them as a combination as App name.

Cool..😎, We are ready App Name and Keywords, now It’s time for my favorite part ICON. In the next article, We will see the most important element of the App page. A tiny image is actually the Landmark of your app address... Stay tuned with me... 😉

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I hope you liked, have a good dev day 😀
Please leave comments below if you have new ideas or suggestions.

Thanks for the reading 👍

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Darshit Shah
Infonity Tech

Sr. Software Developer, Passionate for App UI/UX, Blogger