Distractions are a Nuisance, but Infinity Pools are the Real Problem

John Zeratsky
Make Time
Published in
5 min readJan 6, 2017

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This kind of infinity pool is totally cool. Photo by Vin Crosbie.

When Jake and I talk with people about making their iPhone distraction-free, the conversation always starts with notifications: alerts, buzzes, beeps, pop-ups, and the million other things that try to steal your attention.

Turning off notifications is a great start. Actually, I think it’s a little bit nuts to leave them on. Carrying around a…

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John Zeratsky
Make Time

Supporting startups with capital and sprints. Co-founder and general partner at Character. Author of Sprint and Make Time. Former partner at GV.