The Power Of Social Media For Your Business

By TRISOFT team

From Linkedin, to Twitter and Facebook, they are all equally important for doing good business in 2018. It feels as if it was yesterday that we only used them for fun. It was something that “the kids” were using, but businesses could never really benefit from. In time however, social media has become a very low cost, easy to use tool for any entrepreneur — young or old — on their way to discover new, creative ideas.

There are over 3 billion internet users — and over 2 billion of them have active social media accounts. The internet gives everyone the freedom to choose anything they like and social media is just a medium to drive somebody to the desired platform.

So here you have it, the undeniable truth — today, Social Media is a platform for real networking, growth and engagement and the most popular and powerful source of marketing for small and large companies.

Reap the benefits

However easy it may sound, there are some who are still reluctant to invest in social media for the success of their business. This article is dedicated to them too, as a means of send the correct and complete information their way.

So did you know that…?

• 33 % of consumers discover new brands, products and services on social networks
• 72 % of marketers use social media to create and develop loyal fans
• 92 % of all marketers indicate that investing in social media results in more exposure for their businesses

There is enormous potential in social media marketing and it is time you took advantage of its perks. And if you are wondering how it can actually increase your sales and brand awareness, we have just the right answers for you.

1. Brand awareness and loyalty

Being loyal to a brand is a real success in our overly competitive society. When you have so many options to choose from, how do you make the choice? A study by The Social Habit shows that 53 percent of Americans who follow brands on social media are more loyal to those brands. And according to Relevanza, 78 percent of small businesses attract new customers through social media.

So it’s clear that in order to increase your visibility and make your company more recognizable for customers, you should make your presence felt on social media. Your customers will this way be able to connect with you easier and they will become better acquainted with your products or services. Send the right message to your clients and they will follow you!

2. Customer insight

Although you don’t see it or even realize it, everything that happens in social media can be a source of information and research for you. Your clients are out there and all you have to do is engage actively in their social media life and you will know more than you want about them — who they are, what they are like, what they eat at lunch and most importantly, how they feel about your business.

Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Huge, ha? Well, be there to gather relevant customer data and use the info to make smarter decisions for your company.

3. Targeted ads

If you’re looking for inexpensive ways to promote your business, social ads might just be the thing for you. Choose Facebook or Linkedin, they both give you the option to filter your options properly and enable you to reach the audience you are seeking. It’s really nice that you can track and measure the performance of your social ads in real time.

4. Distribute content

As an entrepreneur looking to promote your products and services, you are always searching for ways to draw more visitors to your website and social pages. A great way to attract new clients and retain the ones you already have is to share interesting content on your social media networks.

The more content you share, the more traffic you generate. But the trick is to work with quality content and to be constant and persevering — this is the only way to change the game and be as innovative and hip as it gets.

5. Check out your competitors

Social media offers a wealth of information that can be used to all sorts of purposes. One of them being to spy on your competition. We mean it in the most elegant and constructive way, obviously :)

So check out your competition, see what types of products and services they are launching, see how they choose to promote themselves and then invest this knowledge into your own business. Maybe you can find something they are missing and use it to your advantage.

6. Build relationships

Every business wants to know how their customers behave and what they are interested in. Well, social media is exactly about this — communication. Social media isn’t just a one-way channel, despite the fact that all the points we’ve made above are one-way.

The true magic of social media is the fact that clients can actually respond, give feedback to the content you are sharing and the ideas you are spreading. Social media allow business to quickly and easily respond to customers’ comments, questions and concerns and consumers to instantaneously receive help. Moreover, by answering to consumers’ needs in public, businesses can show the quality of their service and a certain level of transparency. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.

Social media allows you to monitor user comments, gain valuable insights into your customers’ behavior, measure conversions based on your promoted posts, see what content attracts your audience, which content generates the most interests, and more. According to Forbes, over 70 % of consumers who receive a quick response on social media are more likely to recommend the brand to other people.

Remember to listen

So, all in all, it is important to outline that simply setting up a few social profiles is not enough. You need to be willing to invest time and resources into these platforms.

Sharing relevant and interesting information should become your number one purpose. Along with encouraging an honest and active dialogue with your customers, rather than just sending one way messages out.

If you haven’t learned it already, remember that listening is important in social media as well as in your relationship with your spouse :)

So here is TRISOFT’s verdict: social media for business is no longer optional. Embrace the means and go with the wave. The ride is challenging, but you will like the fruits you’ll reap in the end.