Essential Books For Product People

Here are the books that have had the biggest impact on my product thinking. I will add to these as people make recommendations and I continue to learn.

On Product, Strategy, & Marketing

• What Customers Want (Anthony Ulwick)
• Jobs To Be Done (Anthony Ulwick)
• Managing Product Management (Steven Haines)
• The Product Manager’s Desk Reference (Steven Haines)
• Product Leadership (Banfield et. al.)
• The Innovators Dilemma (Clayton Christensen)
• The Innovators Solution (Clayton Christensen)
• Innovator’s Toolkit (Silverstein et. al.)
• Hooked (Nir Eyal)
• Crossing The Chasm (Geoffrey Moore)
• Zone To Win (Geoffrey Moore)
• Playing To Win (A. G. Lafley)
• Zero To One (Peter Thiel)
• Positioning (Ried & Trout)

On Design

• The Design of Everyday Things (Don Norman)
• Emotional Design (Don Norman)
• Don’t Make Me Think (Steve Krug)
• The Inmates Are Running The Asylum (Alan Cooper)
• The Shape of Design (Frank Chimero)
• The Humane Interface (Raskin)

On Management, Leadership & Hiring

• Radical Candor (Kim Scott)
• Who (Geoff Smart)
• High Output Management (Andy Grove)
• The Hard Thing About Hard Things (Ben Horowitz)
• Work Rules! (Laslo Bock)
• The Leadership Pipeline (Charan et. al.)
• The Five Dysfunctions of a Team (Patrick Lencioni)
• Good To Great (Jim Collins)

Stories

• Behind The Cloud (Marc Benioff)
• Steve Jobs (Isaac Walterson)
• Elon Musk (Ashlee Vance)
• The Everything Store (Brad Stone)
• How Google Works (Eric Schmidt & Jon Rosenberg)