Apple Car’s USP will be design.

Thoughts on Apple Car, Part 78

Michael Schmidt
4 min readJun 22, 2017

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Neil Cybart a few weeks back had a great summary of what makes Apple Apple.

He sharpened the role of Apple’s ambition to own the core technologies behind their products:

»Apple views core technologies not as products themselves, but as ingredients for something…

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Michael Schmidt

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.