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Apple’s ecosystem will live on planet Car

Thoughts on Apple Car, Part 57

Michael Schmidt
Feb 4, 2017 · 2 min read

In their earnings call for the first quarter of 2017, Tim Cook described the expansion of their ecosystem:

„Our ecosystem is broadening to more and more of the areas where people spend their time, at the gym, on the go, in the home, and on the job.“

Neil Cybart commented on that in his member email discussion:

This is the motivation behind Apple Car that I have articulated again and again.

It can be framed into three thoughts, really:

  1. Self-driving cars will turn passive into active time.
  2. This will create more activity in Apple’s ecosystem.
  3. People will not just use Apple Car, but by doing that they will use all other Apple products and services more as well.

Apple’s services business is already larger than Facebook, and it will continue to grow.

Apple Car will ignite more use of Apple Music, Apple Pay, original video, and of course apps – the main driver of services growth.

1+ million CarPlay users

Apple disclosed there are more than 1 million people using CarPlay.

In what seemed like an afterthought, Tim Cook reminded everyone that Apple has been gaining usage experience of car owners for years. They collaborate with every major car maker. They collect data through their partnership with Didi Chuxing in China. Oh, and Uber was born in iOS.

Apple is ready for Apple Car.

Thoughts on Apple Car

Conceptualizations on the future car, through the lens of Apple.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility CEOs/founders.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility CEOs/founders.

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