6 pictures to understand the design inspiration for Apple Car

Thoughts on Apple car, Part 7

Michael Schmidt
Thoughts on Apple Car

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If Apple can successfully turn the car into a different kind of machine – one with cameras and sensors combined with a completely rethought interior, there would be dislocation not from the point of view of autonomous driving or car ownership models, but auto production. – Neil Cybart, Above Avalon

Neil has been discussing Apple car for over a year now, starting with „Apple Wants to Design a Car as Ambition Knows No Bounds“ a year ago, and „Standing on Tesla’s Shoulders“ one year later.

In parallel, the unbelievable Jalopnik had a thoughtful story on what Apple could draw inspiration from:

The 1957 Fiat Multipla was apparently bought by a ghost company belonging to Apple, and embodies the conceptual dream of an all-in-one car that was designed for its passengers and not aerodynamics or virtual performance.

Compare the idea of an all-in-one to the original iMac. The maxime there was simplicity. A computer that nobody should be afraid of using.

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Michael Schmidt
Thoughts on Apple Car

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.