The key to Apple Car.

Rendering Apple Car, Part 6

Thoughts on Apple Car, Part 156

Michael Schmidt
Apr 7 · 3 min read

In , I explained the rationale between installing the complex hardware tech required for an autonomous car and hiding it with a superimpose design.

Based on this foundational concept, built and rendered the beautiful images below, showing Apple Car as we envision it.

This is still not showing how it works, only how it looks, but you get a feel for the simplicity of its appearance, hiding away the complexity of all the tech that is required for selfdriving cars „under the hood“ (that won’t exist anymore).

Enter Apple Car.

As iPhone at its launch was very much solely known for its „giant screen“, Apple Car will be known for its giant sofa. A friendly entrance invites you to sit down in any direction, no matter where you want to go. The window opposite to you can transform into an AR screen and bring any information or FaceTime call up. With this defined standardised square space, we’re also not far from holograms of people sitting next to you.

The warm wood floor and bright white ceiling are inspired by Apple retail across the world, an atmosphere millions of people are immediately familiar with. And of course, the bent glass in the corners builds upon the expertise the company gained with Apple Park.

The result is a Car like you have never seen before, a simple sliding-glass-door room under the Solar-panelled Apple brand roof.

What industry analysts call a smart room on smart wheels, is now put in a package of a 2.5 meters box on each side. What makes the room smart is Siri control, AR windows, a FaceID key and wireless charging on any surface. What makes the wheels smart is the fact that they are four separate modules that can go any direction, making Apple Car a full 360 degrees vehicle with a that swallows any hiccups.

Analyst the way Apple Car would need to innovate with seating. That’s what the sofa does. All the smart tech, motors and batteries are hidden in the comfy sofa in the lower half of the vehicle. The solar roof and the glass windows themselves are generating energy, which goes down to the batteries in invisible cables.

Everything else is robotic, the way it moves, charges and navigates. All you do is get in and let Siri know what you want.

Thoughts on Apple Car

Conceptualizations on the future car, through the lens of Apple.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

Michael Schmidt

Written by

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

Thoughts on Apple Car

Conceptualizations on the future car, a.o. read by Apple/VW/GM/Continental executives, Apple/Google/Dropbox/Microsoft/Nokia designers, WSJ/CNBC and AI analysts, Lyft/Snap investors, Medium staff writers, academics from HBS/WMG/CIID, and many mobility VCs/CEOs/founders.

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