Apple’s Vertically Integrated Scooter
Thoughts on Apple Car, Part 155
About a year ago, I drew the sketch above into my notebook. It was the result of my fascination about Micromobility and its connection to autonomous cars. Both are already here and will be living in co-existence, but in this sketch I took the connection of the two literally.
A day ago, the story broke that the Apple-Hyundai-Kia-Canoo love triangle may be more than just about autonomous cars. Apparently, the companies are looking at eight different areas in transportation together. One of them could be scooters.
…discussing cooperation in “last mile” mobility, or transport to complete a final short distance to a destination after using another means of transportation.
This very much sounds like a Tim Cook quote I collected:
“We talk about the ‘last mile’ of the supply chain – the delivery person who actually brings your product to the door. If that were done with all electric vehicles, that would be a really fantastic thing. That’s going to happen.”
So, that’s going to happen.
And here’s the best look we get so far, from a corporate concept of Hyundai Motor Group they teased in 2017 and 2019:
