B2B Media Buying Strategy: A Case Study To Learn From
Boosting the performance of any media buying campaign, regardless if it’s B2B or B2C, requires a clear strategy upfront and a lot of testing and data interpreting. While most marketeers insist that knowing your audience is the key to a successful campaigns, very few of them are eager to explain what the phrase ‘know your audience’ really means.,
In layman terms it means acknowledging audience demographics, hangouts, and knowing what is most likely to appeal to this audience, visually. So, it means recognizing the best way to engage with them. Initially, every business is faces a blank canvas. So, what is the solution?
You can start by learning from the experiences and examples of others.
Strategico shared how they cracked media buying for one of their clients with a simple 5-step process that enabled them to connect with 1K prospects in 28 days. Before implementing their strategy, the average CTR for one of their client’s Linkedin ads was a mere 0.7%. Which means low engagement with a higher cost per click.
Read what they did to double their CTR.
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