How to Use the Art of Storytelling to Connect With the Hearts of Your Audience

Pawan Kumar
Mission.org
Published in
6 min readMar 1, 2018

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Did you know a healthy adult takes 12 to 16 breaths in one minute?

But have you ever thought about what can actually happen online in this single minute?

Okay, I will give you an idea…

Take a look at these numbers from Smart Insights:

  • 4 million search queries per minute
  • 1,388 blog posts are published
  • Facebook users share 3.3 million pieces of content
  • 205 million emails sent
  • 400 hours of video uploaded to YouTube
  • Twitter users tweet nearly 422, 340 times
  • Instagram users post nearly 55,555 new photos

Given this crazy amount of activity going on every minute, of every day, the real question is how your content will grab the attention of your target audience.

If you really want to attract people, you need to tell a genuine and interesting story.

Stories are a great medium to express your views, impress people, and make a human connection with them.

We, humans, are social creatures and we are attracted to stories. Everyone has a story and everyone loves a great story. It gives us a reason…

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Pawan Kumar
Mission.org

Writer. Inbound Marketer. An Ambivert. Featured on Entrepreneur, Jeff Bullas, Addicted 2 Success, & HuffPost. My LInkedIn: https://www.linkedin.com/in/prepawan/