A ski resort used a 1-star review in its (brilliant) ads, so now I’m inspired
3 helpful reminders for creatives everywhere.
Published in
3 min readSep 20, 2017
Backstory:
Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him, they created a print advertisement starring his review.
