BE GREAT. Building great digital products is hard. Being a great digital product company is hard. We help you be great at both for competitive advantage.
An enterprise will never be great at product until there is an intent and commitment to be across the entire company. A product discipline needs to be as important as any other discipline.
People aren’t inherently wired to build great products. The more time we spend creating products and collaborating with others during the development process, we realize to do product well goes against human nature.
Developing a new product is hard. Research done by global strategy consulting firm, Strategy&, shows that 66% of new products fail within two years. Doblin says a startling 96% of all innovations fail to return their cost of capital…