How design thinking, design goals, design principles, design heuristics, design language, design patterns, design systems, and design execution relate. Oh my! — What is the difference? Why does it matter? When does it matter? Where do I use them? Who cares? Updated Sep 2022 with Design Tokens Design Thinking Design Thinking is a process that any team can use to come up with innovations for their business, product, or process. Conceived in the early 1960s, popularized in the 1990s, and “diluted” in the 2000s design thinking is a tool that businesses use when…