Should You Actually Integrate AI into Your CRM to See Success in 2025?
Updating technologies and improving your business can be a daunting idea — not to mention an expensive one, especially if you’re not sure exactly what you need. Artificial Intelligence (AI) and Customer Relationship Management (CRM) software are two popular tools that are now, more than ever, being combined to incredible effect.
Today we’re going to take a quick look at whether AI CRM integration is worth your time by reviewing what AI brings to CRM systems, top reasons why AI and CRM is being integrated, and what the key resulting benefits are.
What does AI actually bring to CRM systems?
AI has been growing in popularity and usage across most industries for the last few years, and with the technology becoming more widely available, high-performing, and cheaper (generally) — it’s set to be a mainstay for many in 2025.
There are many different types of AI and even more usages — from the rise of generative AI in sales and chatbots in customer service, to business process support and team aid — the limits of what AI can do are constantly being pushed further out.
Key areas where AI is impacting and working well with CRM software specifically include:
- Workflow optimisation
- Data entry and routine tasks
- Data analytics
- Data accuracy and record updating
What are the top reasons why AI CRM integration is taking place?
Different companies will obviously have different reasons for bringing AI CRM integration into their business, and these reasons can vary quite considerably.
However, some of the key reasons which are shared widely and are driving this integration include:
- Cost savings
- Time savings
- Improved data quality
- Enhanced data protection
- Increased customer service coverage
- Streamlined team tasking
- Lower costs
- Increased profits
What are the key resulting benefits from AI CRM integration?
As you can tell from looking at some of the reasons why this integration is taking place, there is a certain level of financial benefit, time saving, and better use of resources.
When you consider what your CRM can do for your business and how the software, when implemented and utilised correctly, operates essentially at the heart of your operations — it’s unsurprising to find that many of the benefits are directed at improving your company at a fundamental level.
With the right AI CRM integration, it’s not unreasonable to expect:
- Improved team morale and focus with team time being able to be spent on tasks that require their skills and expertise.
- Better quality data with fewer mistakes making predictive analytics and forecasting more reliable for marketing, sales, and internal management.
- Enhanced Data protection and data security as specific workflows, pipelines, and programs are put in place to ensure a standard approach.
- Lower overhead costs with your resources being used to their best.
- Increased profits as your team can spend more time making the most of the opportunities your system is identifying and assigning in a timely manner.
If you’re not sure about AI or updating your existing systems, we highly recommend reaching out to TEB to upgrade your CRM and evolve your digital infrastructure.
2025 is going to be a busy year, and it’s going to be driven by technology. In order to make the most of your resources, it’s essential that you look at what you’re using and determine whether those tools are going to see you through the year with ease, or if they’re going to hinder your development.
