Future trend of Online Matrimony industry in India
Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business to run especially because of the ever so prevalent system of arranged marriages in India. The matchmaking has been a part of the Indian marriage scene since forever. There cannot be a better case to build and organize an unorganized segment in India which was the proof of concept for matrimonial websites which set shop and took advantage of this. Interest in Online matrimonial reflects a new mindset among the urban youth in India and a major reason for that is the Internet and the large number of matrimonial sites offering a new landscape for romance and the search for a life partner without the traditional trappings or restrictions.
Online matrimonial is instant, convenient and anonymous. It is a powerful tool for discovering compatibility and it’s fuelling an increasing number of successful marriages. The wide range of Indian matrimonial sites is also engineering a major social change. Such sites have been around for a while but never in such large numbers and offering such a wide range of options and services. Millions of unmarried couples, especially young women, are now depending on the Net to exchange photos, videos, views and opinions before bringing in the parents to convince them they have found the person they want to marry. It’s a major development in a society where mobility and opportunity is separating parents from their children much earlier than before. At last count, there were over 100 such sites. India has some 38.5 million Internet users and nearly 60 per cent are below the age of 25. Of them, 48 per cent are registered with matrimonial sites, 51 per cent with dating and friendship sites and 37 per cent of Internet users are into both the activities.
Advantages of Online Matrimonial:
· Time saving
· Economical
· Comfortable
· Easy to choose your life partner
· User friendly system
· Advanced Security
· Less time for a perfect match
Modern online matrimonial system is designed to overcome the drawbacks of existing system. It also provides fast searching for a life partner and sending his/her contact or communicates with the existing members. As both the members will agree they meet together for the marriage. A person can search for a bride or a groom of any religion of any caste. What was also important for matrimonial websites was to find a partner with a good service level agreement, as availability and reliability of website was critical for building a successful business.
Future Scope of Matrimonial website:
· It provide platform to a lot of Bride/Groom for finding perfect match.
· There are different sectors like Matrimonial registration, Partner, Search, etc. So the Bride/Groom can get their interest for find their partner.
· Bride or Groom can directly search Partner according to their required criteria. The Bride or Groom can use match By Email functionality so he or she can get directly email alert for the match which fulfill their required criteria.
The year-on-year growth for matrimonial services is 130 per cent, while that of dating sites is 88 per cent. In a country where pre-marital relationships are usually frowned upon, the Internet offers India’s urban youth the opportunity to meet each other and to converse without fear. It is also an empowering tool for women as it cuts down her need to wait for someone else to arrange her marriage, or for the groom to visit several brides before making his choice. It gives women the choice to make friends from members of the opposite sex. Clearly, the golden age of online matrimonial is activated. Over 12 million Indians use online matrimonial searches.
Online matrimonial have been a remarkably successful in the Western World and have been emulated in other cultural contexts. The introduction of the Internet can have vastly different implications on traditional societies and practices such as arranged marriages in India. . As the technology is used and appropriated by users, both social practices and the technology evolve. The use of online matrimonial services provides an interesting future for marriage online matchmaking market in India. For more information, you can visit www.wmmatrimonial.com to get ideas and real time experience on marriage market.
