Use a life proxy as an insight to life
I stole this idea from an article in the Monocle “Housewarming: Fabrica and Monocle” where airbnb commissioned Fabrica to think about the notion of a warm welcome — check out the short movie, worth your train ride time! in this project, one of the guy from the Fabrica team had the clever idea to conduct a thorough research of the airbnb database of the images used to advertise a place to understand home symbols and trends. Aggregating these findings per country would then give you a sense of the different social semiotics of hospitality across cultures. For example, look out for patterns in kitchen design and understand the importance of food and cooking for a nation…or check out where the technology sits in a home and unearth the mass digital capabilities of a region…or simply check out the shape of the seating space to understand how much chilling a neighbourhood enjoys! Brilliant, don’t you think?
Idea 25042015
