Crescendo Lab Appoints Yente Yu to its General Manager of Thailand
Crescendo Lab is pleased to announce the appointment of Yente Yu as the company’s General Manager of Thailand office, effective on March 14, 2022.
Yente has extensive experience in new market development. Before joining Crescendo Lab, Yente was Country Head of Baidu Thailand and had more than 10 years experience in the IT and Technology related industry. In Baidu, Yente initiated the Baidu SEM (Search Engine Marketing) service for Thailand market, found key partners, localized account registrations and verified process documentations.
Growing up in Thailand with Taiwan family background has equipped Yente with the advantage in not only the deep understanding of Thailand business landscape, but also in understanding the culture difference in better communication and cooperation with both Taiwan and Thailand employees.
Yente will play a leading role in the development of business and marketing strategies to best meet the requirements of Crescendo Lab’s Thailand clients, as well as leading Thailand team into the future.
“We already had small success in Thailand. I believe with Yente’s contribution, we could make big progress expanding from Taiwan to Thailand. “ — Jin Hsueh, CEO & Co-founder of Crescendo Lab
About Crescendo Lab
Crescendo Lab is a leading martech company focusing on marketing automation and data activation.
Our customers come from industries throughout e-commerce, retail, media, and financial fields. Our product optimizes ROI on every message business sent through the social messaging platforms. With our product, enterprises can increase users lifetime value by building better customer experiences.
