20 Copywriting Tips From 20 Landing Pages

After studying 200+ landing pages, here are some of the best copywriting tips I’ve found on them.

I love studying landing pages.

I’ve studied over 200+ landing pages.

The more I learn about a landing page, the more I learn how to improve their conversions. And it always goes back to having brilliant copywriting that is clear and actionable.

To give you insight into brilliant landing page copy, here are 20 copywriting tips from 20 landing pages.

1. WINC’s Landing Page

The copywriting works because there’s rhythm.

A list of three makes WINC’s copywriting more memorable. It’s a pattern you won’t easily forget.

2. Butter.Us’ Landing Page

The copywriting is clear, not clever.

The headline shows what your product does and how it benefits you. No confusion about it.

Make it clear what people are doing and what they are getting from it.