5 Brilliant Landing Page Examples

The best examples I’ve found that will improve your landing page.

Benjamin Watkins
This Is Copy
Published in
3 min readDec 15, 2022


Designed by Ben Watkins in Figma.

The best landing pages are simple.

To quote Leo Burnett, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

These five brilliant landing page examples do something well from top to bottom of the page.

I’ll explain why these landing pages stand out. I’ll show you what they do well and how they can help your landing page.

1. Birdeye’s sub-headline explains how you’ll get value

Landing page headlines should make a promise to the reader.

The sub-headline tells the reader how you’ll accomplish that promise for them. Sub-headlines should say it succinctly — Birdeye’s landing page does just that.

2. Shopify makes a simple promise

Designed by Ben Watkins in Figma.

Shopify promises to bring your business idea to life.

They address the objection, “how much will it cost me?” by specifically saying it only takes $1 to bring their business ideas to life.

Their form is also simple. They don’t ask for much to get started, just your email address.

3. GetQuip’s two forms of social proof

Every landing page needs to back up its promise with social proof.

And landing pages need to show social proof on the top and bottom of the page.

GetQuip’s landing page shows two forms of social proof:

  • 8 million customers (big numbers)
  • Personalized social proof with a quote (little numbers)



Benjamin Watkins
This Is Copy

Founder of ThisIsCopy.com. Copywriting examples on https://laviebenrose.substack.com/. Dad to five spunky kids and husband to an amazing wife.