7 Lessons I Learned Launching a $1 Digital Product

Stop trying to make $500k a year. Start trying to earn your first $1.

Benjamin Watkins
This Is Copy

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Less than a week ago, I relaunched my landing page course from $97 to $1.

I built the course in the spring of 2023, and only a few people bought it.

When I relaunched it, 35 (and counting) folks bought it from me. I posted it on LinkedIn and Twitter and wrote a Medium article. It felt empowering to sell something for $1.

More importantly, I learned 7 valuable lessons about selling a course.

1. Sell at Whatever Price You Want

Let’s get this out of the way — YOU CAN SELL A PRODUCT AT WHATEVER PRICE YOU WANT.

Whew. Glad I got that off my chest. The magic number is knowing what your audience will pay for your product.

I quickly learned that my audience wasn’t willing to pay $97 for my course because:

  • I didn’t market it very well when I built it.
  • I didn’t build enough trust to show that my course was worth it.
  • I didn’t share it on social media or give any insight into what was inside my course.

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Benjamin Watkins
This Is Copy

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..