7 Questions to Ask About Your Copywriting

If you want your copy to convert visitors, ask these questions.

Benjamin Watkins
This Is Copy
Published in
3 min readMar 25

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Photo by Towfiqu barbhuiya on Unsplash

How do you write copy that converts visitors?

You need to evaluate your brand’s strengths and weaknesses. Figure out what distinguishes it from other brands. You can’t just jump into writing. The best copywriting is built on research.

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Benjamin Watkins
This Is Copy

Copywriter — Founder of ThisIsCopy.com. Copy & coffee addict. Building a copywriting and writing community.