7 Underrated Landing Page Tips

Little tips I’ve discovered that improve conversion rates

Benjamin Watkins
This Is Copy

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James Clear’s website shows the power of good copywriting.

Many factors go into an optimal landing page.

What are those factors? It’s more than a great offer and a clear headline. It’s more than stamping social proof on the page.

This is where copywriting helps improve conversions. Copywriting tweaks help sharpen the clarity of your message. Your readers understand more clearly what you’re offering them.

If you find your landing page has a low conversion rate and you don’t know what to do, then look at these copywriting tweaks.

I’ve discovered seven underrated tips that maximize landing page conversions.

1. Shorten the headline

Shorter headlines are faster to read. They are easier to understand.

Consider the power of these short headlines on websites:

  • Go from zero to $1
  • Start selling with Shopify
  • One app to replace them all

They all have six words or fewer. They all roll off the tongue without any effort. Avoid stuffing as much information as you can in your headline.

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Benjamin Watkins
This Is Copy

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..