This Is Copy
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This Is Copy

How to Write the Best Headlines

Tips and strategies that help me craft headlines.

Photo by Arno Senoner on Unsplash

On average, five times as many people read the headline as the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

- David Ogilvy

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Benjamin Watkins

Benjamin Watkins

Copywriter — Founder of ThisIsCopy.com. Copy & coffee addict. Always pursuing creative ideas.