Build Brand Value Using Brand Mascot: The Hows and Whys
What is a brand mascot?
Quite simply put, brand mascots are emotion-evoking characters used to represent the image or personality of a brand, somewhat like an ambassador. They are therefore, human-centric in design and presentation to touch the lives of customers in a positive way.
Why should you have a brand mascot for your brand?
One of the foremost reasons to have a brand mascot is the opportunity to create brand awareness among the target audience without saying anything. It is also the quickest and best way to leave an indelible impression among the audience and connect with them deeply.
Here are some quick recall benefits you can derive out of using brand mascots:
- Build a unique brand identity: Your brand mascot, unique as it will be, will also help you create a brand identity that will stand out and be easily remembered.
- Build connection with audience: Brand mascots can be anything from an animal to a superhero character to just about any object, which you believe can be a powerful medium to connect with the people due to the value they’ll bring in.
- Tell brand story effectively: One of the biggest benefits of using a brand mascot is to be able to tell a compelling brand story about your commitment to a social cause that both you and your customers care about.
How to choose the right mascot for your brand
Creating a brand mascot that symbolizes and speaks for your business is a delicate job. Of course, a lot of it depends on the business you’re into.
Some of the most famous brand mascots of all time, such as Kool-Aid Man, Michelin Man, M&M’s characters and Pillsbury Doughboy all had one thing in common. A character that people could relate to without any boundaries or inhibitions.
They were also immensely adorable, which prompted people to accept them without any prejudice. If you’d have to take a cue from these famous mascots, you’d be careful not to create anything that could prompt people to read between the lines or spur controversial discussions later.
Go to the main article to learn in detail how to build brand value using brand mascot with some useful trivia, tips and examples for help.
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