How to Bring Your Brick and Mortar Store Online in 3 Simple Steps
What is brick and mortar?
Brick and mortar in eCommerce refers to the traditional practice of having a physical store where buyers can browse through products to make purchase. They are retail shops that facilitate physical face-to-face transactions between buyers and sellers.
While reports suggest that brick and mortal is bouncing back steadily post Covid, the fact that eCommerce took up 19.6% of all retail sales worldwide in 2021 says a lot about its insane popularity. Also, running an online store beats the hell out of hassles like renting a property for the store, paying utility bills, infrastructure, hiring labor, etc.
According to a prediction by Nasdaq, 95% of all purchases will happen online by 2040. That’s huge! That also means more businesses will go the eCommerce way instead of rethinking the brick and mortar option in the future.
Moving your brick and mortar store online
As for those of you that already own a brick and mortar store, but want to take it fully online, you still can and it’s not really difficult at all. Just read this guide to choose the best eCommerce platform for your business and follow these simple steps, so you’re good to go.
1. Shipping
Once you’ve set up your eCommerce platform, with a theme that suits your brand message, get to the task of setting up your shipping methods. Fortunately, you already have experience with that, so you know whether in-house fulfillment, third-party fulfillment or curbside pickup works best for you.
2. Launch checklist
Before you push your eCommerce store live, make a checklist and tick off each of the tasks, which should essentially include checking all web pages for errors, ensuring smooth checkout to reduce shopping cart abandonment and optimizing the website to avoid slow page loading.
3. Running tests
The last task before you launch your online store is to run some vital tests to make sure the website is operating without glitches, from the moment a customer steps in, navigates through the products until they checkout.
Full article here: How to bring your brick and mortar store online.
About us: We are a web design agency with the expertise and people to design, engineer and provide support for all the popular eCommerce platforms like Shopify, Magento, WooCommerce, BigCommerce and Square.
Contact us: Write to 0707 to receive your quote for eCommerce solutions, including store buildup, custom eCommerce development, UX design and ongoing maintenance.
