How to do UX Audit: Steps, Benefits and Costs
What is UX audit?
UX audit or usability auditing, as it is also known as, is how you evaluate the performance of your website or mobile app to uncover the problem areas in the user interface. It’s a highly effective method in improving the overall user experience by pinpointing the exact usability issues using the UX audit report.
Benefits of UX audit
Conducting a UX audit will help you proceed in the right direction towards better conversion and ultimately business growth. Here are some of the most prominent benefits you can expect from it:
- Product comparison: Once you get to know where the weakness in your product’s usability lies, you can run quick comparisons with your competitors who are successful into those very areas.
- Will make redesign easier: If it comes to a redesign for your website, at least you’ll know about these easy steps to creating a website redesign strategy.
- Better user experience: Usability audit will provide an opportunity for you to get closer to your users by learning how they interact with your product.
How much can UX audit cost?
There’s really no standard cost for a UX audit exercise since it depends entirely on the size and scale of your product, plus the workflows involved. However, you can expect to end up spending anything between $7,000 to $15,000 with several strategies and workflows included.
Steps in UX audit
There are generally six steps involved in a UX audit process. These are:
1. Understanding business goals
UX auditing begins with understanding and agreeing on common business goals through joint meetings with every member involved in a project, including UX designers, UI designers, developers and stakeholders.
2. Understanding user behavior
Understanding user behavior by taking a close look at how they interact with your product will help you improve the user experience. Creating user personas is very effective in getting users to respond to your products so you know if they like it.
3. Interpreting user goals
One of the toughest challenges for UX designers is making design decisions. Unravelling user goals through a step-wise journey of the their product path will help in creating better products.
Read through the complete details on how to do UX audit for your product.
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