How to Use TikTok to Market Your Brand
What is TikTok?
Video sharing platform TikTok is the most happening place to be right now, especially if you belong to the Gen Z category of netizens who spend more time in the virtual world than the real world. From dance videos to outright cringeworthy ones, this is the place that people love to throng to for some laughter and contagious fun.
But, that’s not all that has catapulted TikTok into international popularity, reflective from its parent company ByteDance’s 69% growth from 2020 to 2021. TikTok also happens to be a great way to leverage your business if you know how.
How to use TikTok for marketing?
There are four basic ways to market your brand or business on TikTok. These are:
1. Influencer marketing
Using a TikTok influencer with an army of followers that look up to and trust them can be unsurprisingly rewarding. No wonder 45% of brands resorted to influencer marketing campaigns on TikTok in 2021.
2. TikTok ads
Although more expensive than ads on Facebook or Instagram, TikTok ads have a more pronounced impact on the users, thanks to the creative and fun nature in which the video ads can be presented.
3. High user engagement rate
The high engagement rate of TikTok makes it an extremely fertile platform for brands to promote and sell their products. And the best part is that you don’t need an influencer with massive following to sell your product because TikTok’s algorithm makes it possible for anyone’s video to go viral as long as it creative and engaging.
4. Micro-influencers
Following up on the factor of high engagement rate of the platform, businesses can go local by hiring TikTok micro-influencers to promote their products to the local communities.
Want to know more about TikTok’s hidden potential for business owners and how you can tap into that? Read the full article on the benefits of TikTok for your business.
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