Simple eCommerce Conversion Rate Optimization Hacks
What is conversion rate? How is it calculated?
Conversion rate can be defined and calculated as the the total number of conversions divided by the number of visitors and ad interactions for a give period.
The formula is:
total conversion / total leads x 100 = conversion rate
What is a good conversion rate for eCommerce websites?
Generally speaking, a good eCommerce conversion rate may swing between 1% to 4%, with the average conversion rate hanging around 2.63% for the US market. It would be wise to note here that staying within the good conversion rate may not necessarily mean good for your business, if it doesn’t yield any sales.
What is conversion rate optimization (CRO)
In the simplest of words, conversion rate optimization or CRO is the process of optimizing your website to optimize conversions by generating more leads, which in turn will increase your chances of higher sales.
Simple tips to increase conversion rate
Conversion rate optimization, though challenging as it may sound, can be fairly achievable if you follow certain tried and tested methods. Here’s a few simple tricks that always work for not just eCommerce website, but for almost all businesses.
1. Easy navigation
Making their way through your eCommerce app or website should be a really easy and comfortable experience for the users to keep them engaged. Learn how to design landing pages that can improve your website’s conversion rate.
2. Fewer steps
Apps and websites with long and complicated steps for customers can be very discouraging and result in cart abandonment. Make it simple and keep the steps to a few and only the necessary ones.
3. Effective call to action (CTA)
By creating effective CTAs for your eCommerce website, you can make a big push towards higher conversion and/or sales. Read through these CTA examples that worked successfully for diverse brands, including some well-known names.
4. Keep the forms short and simple
We know you are eager to get leads, but you don’t have to bombard them with unnecessary questions. Make it simple and you’ll receive a better response.
Read the full article to master these simple eCommerce conversion rate optimization hacks.
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