How to Use Storytelling as Brand Promotion: 5 Great Examples
Benefits of a good brand story
Good stories don’t just hold the interest of the readers because of entertainment value, but also because they can evoke emotions in them. And readers who are driven by emotions are more likely to offer their loyalty than those that seek entertainment.
In the world of marketing and brand building, storytelling has its own powerful way of developing bonds with customers. It’s the inherent desire of customers to connect to a brand that can understand them through honesty.
Through storytelling, brands have this unique opportunity to tell their brand story transparently to connect to the target audience. It could be a print ad, a video ad, a report or any medium, just as long as they’re able to reach out to the audience.
Companies with good brand stories
Here are some brands that did it right and are worth checking out for inspiration:
- Airbnb: Almost everything about Airbnb is a story of inspiration, including how it started. Their support for inclusivity in the form of a video campaign titled “We Accept” was what really brought them closer to their ever-growing community.
- P&G: Procter & Gamble is another brand that takes inclusivity seriously as was evident from its powerful video campaign on gender identity titled “The Best Men Can Be.”
- Google: In case you didn’t know, Google has been doing its part to help business by providing economic activity through an outreach program called Google Economic Impact. Plus, it offers thousands of dollars worth of AdWords funding to deserving non-profits every month.
Find out about more of such companies that can teach you how to use storytelling as a brand promotion exercise.
About us: As a digital marketing and web design agency that partnered with hundreds of clients over the years, we value brand stories as a difference making exercise in society. That’s why we put out all stops in our user research, market analysis and marketing campaigns to make a brand story stand out.
Contact us: Call 0707 to schedule a consultation with our digital marketing experts and web designers to plan the best strategy for your brand.
