The importance of Customer Journey Map & How to Create One
What is customer journey map?
Just so you know, customers will buy from brands they can trust. So, if you thought your low-priced or high-quality products will get you more buyers, you though wrong.
Since customers value companies that are interested in building relationships, it goes without saying that understanding them better will help you engage them. And the best way of understanding them is by building a customer journey map.
As the name states, it is a tool that follows the journey of a customer as they interact with your brand and products/services to uncover their pain points and expectations so you can make appropriate changes and improvements.
How to build a customer journey map
The process of devising a customer journey map goes through six essential steps, although they could be more depending on your business model. They are:
1. Understand the purpose behind the map
If you don’t have a clear picture of who the protagonists of your journey map are, then it’s pretty much a wasted effort. Therefore, it’s vital that you create some customer profiles to begin with.
2. Zoom into one or a few buyer personas
Use data visualization tools like a website heatmap to zoom into the customer that takes the most distinct route because that will be your primary buyer persona.
3. Involve all your teams
Company goals get streamlined across departments when every individual gets involved in the building of the journey map. This way everyone knows everything about the company’s target audience and how to fulfil their expectations.
Jump to the full article on why is customer journey mapping important and how to create a foolproof journey map to learn about the types of journey maps, common mistakes while making one and more.
About us: Allow our knowledge and expertise as a seasoned digital marketing & web design agency to be your guiding hand in discovering the most effective hacks for customer acquisition and engagement.
Contact us: Our web developers & digital marketing experts at 0707 Agency are always available to help businesses achieve their goals because that’s what motivates us to do what we do every day.
