There’s a fierce battle going on between companies to win customers every day. And there usually isn’t one clear leader that is guaranteed to get the deal. Customers typically have a subset of two to three top candidates they’re considering for the job, but what they’re seeking is a tie-breaker.

To help tilt the scale, companies need to focus on what their tie-breakers are. Many companies use price, service, or sales incentives as tie-breakers, but this approach can be short-lived and not wise for long-term business success.

A smarter way for companies to break ties and develop a competitive edge is to focus on their inside

The best way to get better at business is to learn one new technique or insight a day and then add it to your skillsets and repertoire. Kevin Ervin Kelley has been advising companies for 30 years and has an arsenal of ideas that can help you maximize your success potential.

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Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.