Food for Agile Thought #444: Change Agent to Overpriced Cheerleaders, Instagram-ification of PM, From Gut-Feeling to Scientific Research

Stefan Wolpers
Food for Agile Thought
10 min readMay 24, 2024

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TL; DR: Overpriced Cheerleaders — Food for Agile Thought #444

Welcome to the 444th edition of the Food for Agile Thought newsletter, shared with 42,579 peers. This week, Sam Haynes critiques the dwindling effectiveness of Agile Coaches, shifting from vital change agents to mere overpriced cheerleaders. Maarten Dalmijn criticizes Scrum for providing a blame-shifting ‘Get Out of Jail Free’ card, impeding real improvement, while Christiaan Verwijs advocates for scientific research to restore Agile’s credibility and effectiveness. Also, Michael Küsters emphasizes strategic alignment by rephrasing the query “How do we make money?” to uncover different business insights, and Jason Evanish discusses how lone wolves struggle with leadership due to their independence before Fortune Buchholtz introduces Toyota Kata Coaching for Agile teams.

Then, John Cutler warns against the ‘Instagram-ification’ of product management, which he argues sets unrealistic expectations and drives professionals towards unsustainable practices. David Pereira’s interview with Itamar Gilad emphasizes the importance of discarding 90% of ideas, advocating for evidence-based innovation and adaptability to user needs. Ant Murphy offers a stakeholder management approach that uses proposed solutions to uncover real problems, thus enhancing problem…

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Stefan Wolpers
Food for Agile Thought

I have worked for 18-plus years as a Scrum Master, Product Owner, and agile coach. Professional Scrum Trainer (PST) with Scrum.org.